Tuesday, 21 February 2017

Foot Locker #ItStartsHere Annual Sneaker Celebration

Blogging Gals share their thoughts on the Foot Locker Annual Sneaker Celebration...

2017 is in full swing, people coining the first few months of the year as just practice. Foot Locker didn’t get in with all that hype, they started the year with there #ItStartsHere event and showed us just how to start as you intend to continue. The event was the latest addition of there well known annual showcase which 'celebrates sneaker culture', the line-up consisted of the hottest new releases and set the scene for what is set to be an incredibly EPIC year.

#ItStartsHere

#ItStartsHere event featured the newest sneaker edits from the top players in the game including Nike, Vans, Adidas and Puma just to name a few. Foot Locker has for years been renowned for bringing together the largest sneaker collections and being the hub for all things bang on trend, edgy and impressionable. This year they definitely turned things up a knotch and let's face it continued to be the number one go to destination if your looking to up your swag.

#ItStartsHere

#ItStartsHere

The event saw attendees from all over Europe, and 100 super lucky completion winners won tickets to attend and be apart of a truly trend setting moment (I know your feeling jealous right now and so you should be). #ItStartsHere combined your trusty go to's, classic newbies and a completely new take on sneakers for all to enjoy; as well as providing a truly amazing event atmosphere that had guests excited. The collections featured took a fresh outlook on  brand classics, with new styles and colour combos everyone got a true taste of what sneakers will be available in the coming year. One vision, major sass and swag from the top brands defiantly set the right tone for sneaker lovers both near and far. I’m sure we all look forward to Foot Lockers annual sneaker drops to set us up for the year ahead and get us all in our feelings about what footwear we will be rocking.

#ItStartsHere

#ItStartsHere

I’m excited to say I’ve already favourit-ed almost all of the collections. As a women who likes her heels as much as her sneakers, the new collections are definitely the perfect addition to my sexy to chic causal transition. So when heels are far from what you want to wear don some new season sneakers and step out in style. My ultimate favourites are the 'Vans OldSkool's'. Vans have for a long time been veterans in the sneaker game and the new collection has taken things to a different level.

Did you know that they launched back in 1977 *a moment of silence please* and 40 years later they are still going strong. Bang on trend and taking pastel pink to a whole new level these sneakers are going to take me from winter to spring and beyond perfectly. I love the classic white stripe and the new edition lightweight sole which makes the shoes even more comfortable/wearable. You can’t go wrong with these beauties retailing at £51.99, with the likes of Kourtney Kardashian sporting a pair of vans always. These are not likely to go out of fashion anytime soon.

#ItStartsHere

New edition sneakers weren’t the only wow factor shared at the event. With projections illuminating the room and a fabulous fashion show exhibiting not only footwear but also the finest collection of apparel, the event covered all bases. Split into an exclusive daytime event and banging after party guests were graced with the presence of some amazing DJ’s and hot special guests such as former NBA legend Ronny Turiaff; Made in Chelsea star Ollie Proudlock; the incredible Professor Green and the gorgeous model Leomie Anderson.

#ItStartsHere

#ItStartsHere

Year after year Foot Locker never fails to wow us, constantly exceeding expectations by keeping things fresh, hot and kicking. If the #ItStartsHere event is anything to go by, this year is going to be packed full of Foot Locker gems. So there's only one thing left for you to do and that's head over to Foot Locker and grab yourself some new sneakers, heck why not grab a few pairs and become a true trend setter.

#ItStartsHere#ItStartsHere#ItStartsHere#ItStartsHere

I would love to know what your Foot Locker sneaker favourites are, so let me know in the comments below or send me a tweet @stayjoyful_uk


Sade Stephens


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